Born and raised in Modesto, California, Bankrol Hayden has used his ever-climbing social media presence and rhythmic rap cadences to make him a global phenomenon at the age of 18. Hayden’s is one of Instagram’s original success stories, as an “influencer” he debuted his rap career to an audience of 350k followers and growing to today’s standing of 883k followers. He started his rap career in 2017, by releasing “Ride With You” to his YouTube page which claims over 281k followers. He followed up his debut success with the release of his first solo single, “29”, discussing his survival of a near fatal car crash, which has amassed nearly 20 million plays on Spotify and Soundcloud alone. Hayden quickly garnered the support of YoungBoy Never Broke Again and Kevin Gates ultimately leading him to sign with Atlantic Records where he first released, “Brothers (feat. Luh Kel)”, which has landed over 60 million Spotify streams. Bankrol Hayden has seen regular features on tastemaker playlists such as, Hip-Hop Central, Clout Culture and Internet People.